LEARNING OUTCOMES
The aim of the course is for students to understand the basic concepts of Marketing and Technical
Sales, as well as the rules of development of small and medium enterprises.
Upon successful completion of the course the students will be able to:
- understand the basic principles and rules of Marketing and Technical Sales.
- become familiar with the methods and rules of Marketing and Technical Sales.
- know ways of solving Marketing problems and to use knowledge for the development ofsmall and medium enterprises.
- Be able to make information available to other collaborating vision professionals.
SYLLABUS
Importance of Marketing for the business. Detailed Marketing Methods-product life cycle. Competition analysis- Macroeconomic environment Analysis of consumer purchasing behaviour. Primary -Secondary elements. Questionnaire-Pilot analysis. Statistical data and processing. Conclusions-Applications Product promotion. Applications of consumer theory. Production-cost function. Determination of the supply function. Perfect competition. Applications. Basic concepts of advertising. Production and advertising. Defining goals and measuring the results of advertising Sales operation. Preparation -Planning- Problems and product distribution policy. Problems and product promotion policy. Problems and pricing and sales policy. Sales control. Legislation and market regulation Sales. Customer approach method. Sales strategy. Basic sales categories. Sales management.